I’m sick of it and it’s everywhere and it’s going to continue to be everywhere until more of us start dropping little emails to companies like the choice, yet polite, words I’m going to flung at both companies. There is a Hamburger Helper commercial airing right now that shows a series of women, as moms, with the trademarked Helper hand, all talking about making dinner. How delightfully 1950s! Oh, but it continues.

After showing woman after woman, and a kid or two, thanking the Hamburger Helper for making her job of dinner so much easier. Suddenly, a construction worker pops up with the ridiculous Helper Hand on and insists we “give Mom a hand”. Come again? How’s that? I have a better idea. Why don’t the happy families of Commercialville entertain the idea of an equality-based family where men and women cook?

It’s almost as wonderful as the KFC commercial where Mom busts into the kitchen, before a family seated and waiting for dinner. She offers a bucket of chicken, declaring that this variety pack offers the possibility of a different variety of chicken for “everyone”, right? Wrong. By everyone, she forgets herself. Oh, that’s rich, isn’t it?

I’ll schlep crispy chicken for you, honey barbecue chicken for you and, whatever, chicken balls for you, but me? Oh, no, don’t worry about me. Puh-leeze. I’m sick of it and it’s everywhere and it’s going to continue to be everywhere until more of us start dropping little emails to companies like the choice, yet polite, words I just flung at both companies.

Credits: Amy Guth

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