Never before have I been so astounded and disgusted by such a large-scale ad campaign. The latest commercial for McDonald’s new white meat Chicken McNuggets involves a young couple sitting in a booth at a clean, modern McDonald’s. As the young woman begins to eat the McNuggets, she tunes out her boyfriend, losing herself in the experience of eating a McNugget actually made from a recognizable body part.

As the boyfriend inaudibly chatters on, the girl thinks to herself, “Hmmm, New Chicken McNuggets made with white meat,” as if noticing this exciting change for the first time.

The young woman’s eyes wander, scanning the surprisingly classy McDonald’s, perhaps in search of new meat. She thinks, “The old wasn’t bad, but now something better has come along.” And as if in answer to her silent prayer, a new guy walks into McDonald’s, making cosmic eye contact with her over her chatty boyfriend’s shoulder.

The young woman is pleased, her boyfriend blissfully unaware that she has chosen to move on, perhaps with a new man she knows nothing about.

My mouth hung open as I pondered the audacity of this ad. Likening new Chicken McNuggets to dumping your significant other? What’s the message? That there’s always something better out there? Perhaps McFatty’s would like us all to leave our spouses in search of improvement.

If McDonald’s really wanted us to abandon the familiar in search of better things, they would encourage us to start eating somewhere else.